It was a sucessful launch for the Surviva Jak at this years Outdoors Show at the NEC.  Not only did the product get a roaring response but we used the opportunity to get some feedback from our customers direct.

We found that almost everyone we spoke to thought that the product was a good idea and we sold a lot more than expected.  It was particularly popular with the walkers at the show and we sold most to replace the traditional foil blankets.

One thing we did find out from talking to people is that a lot of you carry a blanket but very few of you know that unless it is vacuum packed (and not many are) then it will degrade over time and if left for years in a backpack or pocket, you might come to use it and find that it has degraded and is in peices – not much use if you havent used it yet!  Another advantage over the foil blanket: the Surviva Jak™ is vacuum packed so it does not have a shelf life.  You can leave it for years in a dark place and know that when you need to use it, it will work (and work better than a blanket!).

There were some great talks – we were particularly impressed by Joe Simpson (of Touching The Void fame) and even more impressed when he visited our stand to enter the competition to win a kayak! He was very freindly and had a great sense of humour – his response to the Surviav Jak was, ‘Ive given up surviving!’.

The show was smaller than on previous years but because its the last year at the NEC it will be interesting to see what effect it will have on visitor numbers at its new location in Excel in London.  What do you think? Have you been going for years and will you continue if the show moves to London?  We would love to hear your views!